The Art of Dying is a range of skull-shaped soaps currently seeking funding via Kickstarter. The campaign begun with a modest goal of $550, but far surpassed it, now hovering at a total of approximately $14,000.
Created by an artist with an interest in the "arcane, absurd and morbid," the soaps only look like death; they smell, on the other hand, of earthly pleasures such as citrus and sensual flowers.
The level of success that The Art of Dying has achieved suggests that a preference for a dark, macabre aesthetic is alive and well among consumers. It also denotes that consumers are searching for novelty products with which to decorate their homes. And though these soaps technically have a function, the level of craftsmanship that goes into making each resin-sculpted piece, makes it a crime to even think about using them for their intended purpose.
Key Themes Behind This Trend
- Macabre Aesthetic Preference
- Consumers are showing a strong preference for dark, macabre aesthetics in their home decor choices.
- Novelty Home Decor
- There is a growing demand for novelty products that can be used as decorative items in homes.
- Craftsmanship-driven Products
- Consumers appreciate products that showcase high levels of craftsmanship and attention to detail.
Where This Applies
- Home Decor
- The home decor industry can tap into the demand for macabre-themed products and novelty items.
- Artisan Soap Making
- The artisan soap making industry can explore new avenues by creating and marketing unique and visually appealing soaps like The Art of Dying.
- Handmade Gifts
- The handmade gifts industry can benefit from the increasing desire for beautifully crafted, artisanal products like resin-sculpted soaps.
