Secretive Screened Seating

The Antoinette Chair by Cate & Nelson Provides a Little Privacy

The Antoinette chair by Cate & Nelson is seating made for royalty. The high back of the chair provides privacy for the person in it, but still provides a hint of a silhouette. It's for those who like their privacy but also like to show off.

The Antoinette chair is currently being shown in Stockholm at the Furniture Fair. Cate & Nelson designed the chair as both (semi-)private seating and as a room divider.

Implications - NO US OUR OR WE

As we continue to operate in a world with less and less privacy, the average person has begun searching for products and services that ensure confidentiality. Businesses interested in capitalizing on this tendency toward secrecy should invest in security features or product designs that promote privacy.

Privacy Seating
Designing seating with high backrests to promote privacy and confidentiality.
Room Dividers
Creating furniture that allows for partitioning of spaces for added privacy and versatility of space.
Silhouette-focused Designs
Focusing on designing products that provide privacy while still hinting at the presence of a person to promote exclusivity.

Sectors Adopting This

Furniture
Designing furniture with privacy in mind to meet increasing demands for confidentiality and exclusivity.
Security
Investing in security features in products to meet the growing demand for privacy and confidentiality in today's world.
Interior Design
Incorporating privacy-focused designs into interior design plans to meet the growing need for multi-functional and versatile spaces.
SCORE
1.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 8%
Activity 27%
Freshness 8%