Despite the slew of new London accommodations cropping up in time for the 2012 Summer Olympics, the Ampersand Hotel stands out as an exciting destination for visitors and locals alike. Originally built in 1888, it boasts a modernized aesthetic that has been inspired by the surrounding and iconic cultural district of South Kensington developed during Queen Victoria’s reign.
By maintaining its historical footing, the Ampersand Hotel connects guests to the past while pampering them with present-day luxuries. Designed by London-based brand consultancy Goosebumps in collaboration with architects from Dexter Moren Associates, the Ampersand Hotel takes elements from surrounding landmarks such as museums of Natural History, Science and Victoria & Albert and introduces them into the suites through five themes: botany, music, geometry, ornithology and astronomy. Also subtly weaved throughout the design is the beautiful ampersand icon.