The Ad Pad campaign wants people to forget about the iPad and instead focus on a more traditional medium to jot down and sketch out ideas. A notepad and sketchbook for advertising creatives, The Ad Pad will inspire imaginations and creativity by way of a blank sheet of white paper bordered in black. This black border will save them the need to rummage around for a ruler, thus getting their ideas down faster.
Conceived and executed by the United Kingdom-based company itself, The Ad Pad campaign features origami artworks such as cranes and airplanes. Fun and simple, the ad campaign focuses on the tangible qualities of the product rather than pretending it's something that it's not.