Perdue Farms Debuted ThanksNuggets in Time for the Holidays
Grace Mahas — November 12, 2020 — Marketing
References: perduefarms
With Thanksgiving quickly approaching, Perdue Farms is helping Americans celebrate with ThanksNuggets, a new product that's "perfect for scaled-down holiday dinners and solo 'LazyGiving' celebrations in 2020." The Perdue Farms ThanksNuggets are available in two variants: a turkey-shaped white meat nugget that features sweet potato flavoring and a drumstick-shaped dark meat nugget with notes of stuffing and cranberry.
Tracy Hostetler, VP of Marketing, Premium Prepared Foods, commented on the new launch, stating: “Thanksgiving is going to look very different this year, and we know there’s a lot of cooking fatigue out there right now, so we thought we’d have a little fun with it by launching our limited edition ThanksNuggets.
"Whether you’re celebrating on your own or just downsizing your feast, PERDUE ThanksNuggets pack your favorite flavors of the holiday into two effortlessly delicious turkey nuggets. Forget the hours of prep, the brining, the roasting, the mountain of dishes, the fancy place settings: this year is all about having a ‘LazyGiving.’ Whether you prefer white or dark meat turkey, our ThanksNuggets have got you covered so you can still enjoy your favorite holiday flavors without all the effort.”
Consumers can purchase Perdue Farm's ThanksNuggets online starting on Thursday, November 12 for $19.20–a nod to the 100-year-old company’s founding year. The brand will also donate protein to the 82nd Airborne Division at Fort Bragg, N.C. to help provide Thanksgiving meals.
Tracy Hostetler, VP of Marketing, Premium Prepared Foods, commented on the new launch, stating: “Thanksgiving is going to look very different this year, and we know there’s a lot of cooking fatigue out there right now, so we thought we’d have a little fun with it by launching our limited edition ThanksNuggets.
"Whether you’re celebrating on your own or just downsizing your feast, PERDUE ThanksNuggets pack your favorite flavors of the holiday into two effortlessly delicious turkey nuggets. Forget the hours of prep, the brining, the roasting, the mountain of dishes, the fancy place settings: this year is all about having a ‘LazyGiving.’ Whether you prefer white or dark meat turkey, our ThanksNuggets have got you covered so you can still enjoy your favorite holiday flavors without all the effort.”
Consumers can purchase Perdue Farm's ThanksNuggets online starting on Thursday, November 12 for $19.20–a nod to the 100-year-old company’s founding year. The brand will also donate protein to the 82nd Airborne Division at Fort Bragg, N.C. to help provide Thanksgiving meals.
Trend Themes
1. Scaled-down Holiday Dinners - Opportunity for creating innovative, convenient, and small-sized food products specifically designed for scaled-down holiday celebrations.
2. Lazygiving Celebrations - Opportunity for offering ready-to-eat, pre-prepared food options that require minimal effort and allow individuals to enjoy the holiday without extensive cooking.
3. Alternative Turkey Options - Opportunity for developing alternative turkey products, such as turkey-shaped nuggets, that offer unique flavors and cater to individual preferences.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore new product lines and flavors that cater to scaled-down holiday dinners and lazy celebrations.
2. Meal Kit Delivery - Meal kit delivery services can offer holiday-themed kits that include pre-prepared ThanksNuggets and other holiday essentials for easy, hassle-free celebrations.
3. Charitable Organizations - Charitable organizations can partner with food companies to provide alternative turkey options like ThanksNuggets as ingredients for Thanksgiving meal donations to those in need.
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