Floating Swimming Pools

The Thames Bath Project Aims to Renovate Aging Open-Air Swimming Pools

The Thames Bath project is a new venture, currently the subject of a Kickstarter campaign, that aims to open a floating, open-air public swimming pool on the River Thames.

The pool will comprise a huge floating pontoon on the bank of the Thames. Accessible by stairs, the pontoon will be fitted with a lifeguard tower. There will be two main pools, a 25-meter lap pool and a plunge pool, as well as a small paddling pool for kids.

While public open-air swimming pools may seem like a relic of the ancient past -- with images of Greek and Moorish bath-houses coming to mind -- there's clearly an appetite to bring them back. Should it come to fruition, the Thames Bath will underline the revival of retro recreation.

Floating Swimming Pools
The Thames Bath Project shows the trend of reviving retro recreation by opening a floating, open-air public swimming pool on the River Thames.
Public Outdoor Recreation
The resurgence of public open-air swimming pools indicates a trend of people seeking outdoor recreational activities.
Crowdfunding for Public Projects
The Kickstarter campaign for the Thames Bath Project demonstrates the trend of using crowdfunding to finance public ventures.

Industries Being Reshaped

Recreation and Leisure
The Thames Bath Project presents a disruptive innovation opportunity to the recreation and leisure industry by offering a unique, floating swimming pool experience.
Tourism and Hospitality
The opening of a floating swimming pool on the River Thames can create a new tourist attraction, providing an innovative offering to the tourism and hospitality industry.
Crowdfunding Platforms
The success of the Kickstarter campaign for the Thames Bath Project highlights the potential disruptive innovation opportunities for crowdfunding platforms in financing public projects.
SCORE
1.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 44%
Activity 4%
Freshness 8%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X