Acceptance of the "third sex" in Thailand just took a hit from the health officials. Hospitals and clinics are prevented from removing the family jewels to make "ladyboys" or "katoey." Many docs are doing the surgery outside of formal sex-change operations because its quick and easy. Some clinics charge as little as $125.
Implications - Today's consumer is extremely expressive, with consumers showing their true identities in a manner that is much more unabashed than before. Thus, an array of unconventional individuals are stepping out of the underground and into the mainstream, with sex change operations more prevalent than ever. Thailand's resistance to this innovation represents the common reaction; however, over time, individuality is likely to increase and prevail.