The TGI Fridays Pre-Mixed Cocktails Come in Three Flavor Options
Michael Hemsworth — December 4, 2018 — Lifestyle
References: tgifridays & conveniencestore
The TGI Fridays pre-mixed cocktails have been announced by the restaurant brand as a collaboration product with Manchester Drinks that will launch in the UK. Crafted with some of the brand's most-popular drink creations in mind, the cocktails come in three flavor options including Long Island Iced Tea, Passionfruit Martini and Pink Punk Mojito, which all have a 10% ABV. The prepackaged drinks come as the brand's first foray into the UK market with ready-to-drink cocktails and is sure to be a hit given the rising popular of premixed beverages amongst different consumer demographics.
The TGI Fridays pre-mixed cocktails come in 500ml serving sizes and are part of a larger movement towards international product lineups by US-based brands as they seek to explore new market opportunities.
The TGI Fridays pre-mixed cocktails come in 500ml serving sizes and are part of a larger movement towards international product lineups by US-based brands as they seek to explore new market opportunities.
Trend Themes
-
Pre-mixed Alcoholic Beverages — The rising popularity of pre-mixed alcoholic beverages presents opportunities for the beverage and food industry to develop new and innovative product offerings.
-
International Product Lineups — US-based brands are examining international expansion opportunities to reach new customers and introduce familiar product lines with regional twists.
-
Collaboration Products — Collaborative product partnerships offer an exciting opportunity to reach new audiences while introducing new product variations and flavor profiles.
Industry Implications
-
Beverage Industry — The pre-packaged beverage trend provides an opportunity for beverage manufacturers to optimize supply chain efficiencies and waste reduction while creating new revenue streams.
-
Food Industry — The rising consumer demand for pre-mixed beverages implies an opportunity for adventurous food industry players to partner with beverage manufacturers to develop new product offerings.
-
Hospitality Industry — Ready-to-drink pre-mixed cocktails are a natural fit for the hospitality industry's desire to provide guests with convenient and cost-effective beverage options while enhancing their experience.
2.8
Score
Popularity
Activity
Freshness
