The Terry Richardson for Reebok ad campaign focuses more on fun-filled moods than the actual shoes it's promoting.
The models in the advertorials are featured in colorful athletic Reebok gear, matched with their snazzy sneakers. This vibrant shoot makes horsing around on or off court in these rad kicks look fly in the Terry Richardson for Reebok campaign. Check out the featured gallery to see these different prints.
Implications - A focus on beautiful models may be considered distracting from products itself, however consumers have been shown to reach well when a focus is placed upon more than the product itself. Businesses should consider incorporating stimulating visuals that reach beyond the product alone, when this is done these print ads and advertising campaigns are the ones that get passed along.
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