Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Termicon Antifungal Ads Don't Recommend Foot Soup

 - Apr 13, 2011
References: dentsu-smart.ru & adsoftheworld
It may be quite unlikely that little care of your tootsies will result in a tasty meal; however, the Termicon Antifungal ads do succeed at grabbing one's attention for precisely that reason. The idea may disgust you, but afflictions like athlete's foot do give rise to spore-producing organisms that many people eat in the form of mushrooms.

Extrapolating from this, the Dentsu-Smart advertising agency of Moscow, Russia, has illustrated a rather repulsive image into a series of animated prints. Making the picture more easy to stomach, but disturbing enough to stir some consideration, the Termicon Antifungal ads serve up common podiatry problems on a silver platter. Suggesting a simple dermatological spray instead of breeding appendages fit for soups, hamburgers and pickling, the prints urge you not to "let fungus turn your feet into food!"