Face Lace’s ‘Chex Appeal’ temporary eye tattoo is a fun way to shake up your makeup routine and really add a punch to a costume.
The black vinyl decal was inspired by the mod, monochromatic fashions that appeared on the runway during the Spring/Summer season. It features tons of small black squares in an interesting pattern that go above and below the eye. Since it’s difficult to recreate the precise straight lines like this with just makeup, this temporary eye tattoo is a fast and phenomenal solution. The look of this decal seems like something only a makeup artist would be able to achieve, but Face Lace’s easy-to-apply decals have tabs that will dupe anyone into thinking you’re adept with a makeup brush.
The decal has a 60s-inspired vibe to it, but it could just as easily work with a digital or pixelated costume.
Key Themes Behind This Trend
- Temporary Eye Tattoos
- Innovation opportunity for beauty companies to create more fun and creative options for temporary tattoos with different patterns, colors and shapes.
- Vinyl Decals for Makeup
- Innovation opportunity for makeup companies to provide vinyl decals for people who are not skilled with makeup application, such as beginners or people with disabilities.
- Mod-inspired Makeup
- Innovation opportunity for makeup companies to create more mod-inspired makeup and beauty products for people who want to achieve a 60s-inspired look.
Where This Applies
- Beauty
- Temporary eye tattoos, vinyl decals for makeup, and mod-inspired makeup trends present a disruptive innovation opportunity for the beauty industry to expand their products and services.
- Fashion
- Temporary eye tattoos with mod-inspired patterns can complement digital or pixelated costume trends for the fashion industry, who can collaborate with beauty companies to create unique looks for customers.
- Healthcare
- Innovation opportunity for healthcare companies to partner with makeup companies to create barriers or assistive devices that make makeup application more accessible for people with disabilities.
