Rave-Ready Grannies

The Techno Grandma Knows How to Throw It Down

I have a pretty cool grandma, she can drink me under the table and she is well under 5ft (not to mention the pack of smokes she inhales a day). Anyway, I think this techno grandma may have her beat (not really, but let’s just say she is).

It would appear that a group of young whipper snappers captured this footage of an outdoor rave when a beat-loving senior wandered in and made everyone’s day. When I am that old, I have every intention of laying down moved just like dear Techno Grandma.

Elderly Ravers
Increased presence of elderly individuals at raves creates opportunities for age-inclusive events and experiences.
Intergenerational Culture
Blurring of generational lines in cultural behaviors creates opportunities for new forms of community building and cross-generational engagement.
Reimagined Aging
Positive representation of aging and elderly individuals challenges ageist assumptions and creates opportunities for innovation in industries focused on older demographics.

Who This Affects Most

Event Planning
The rise of elderly ravers presents a new market for event planners to cater and create events that are inclusive of all age groups.
Entertainment
Intergenerational culture creates an opportunity for entertainment industries to cater to an increasingly diverse and fluid audience base.
Aging Care
Reimagining aging presents an opportunity for the aging care industry to innovatively meet the changing needs and expectations of an evolving elderly population.
SCORE
4.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 29%
Activity 90%
Freshness 8%