The Techframe Ferrari 70 Years Tourbillon Chronograph is the latest collaboration between the Italian supercar maker and Swiss watch company Hublot. The timepiece was created to celebrate Ferrari's 70th birthday. It's available in three styles: King Gold, PEEK Carbon and Titanium. Each one is limited to 70 pieces with “Limited Edition, No. XX/70” engraved on the back. The Techframe Ferrari 70 Years was designed by the automaker's head designer, Flavio Manzoni. It features the company's prancing horse logo at 9:00 o'clock and the Hublot logo at 5:00 o'clock.
In addition to the obvious nods to Ferrari there are also more subtle indicators of this watch's heritage. The buttons and lever on the side are finished in Ferrari's distinct shade of red. The half-second counter, visible at the 3:00 o'clock position, is designed to look like the gauges in a race car. There's no word on how much the Techframe Ferrari 70 Years Tourbillon Chronograph costs, but given the companies behind it and the limited production of 210 pieces, it's bound to be sold at a high price point.
What's Driving This Trend
- Luxury Collaboration Watches
- The collaboration between Ferrari and Hublot presents a new opportunity for luxury brands to partner with other industries to create high-end products.
- Limited Edition Timepieces
- The limited production of the Techframe Ferrari 70 Years Tourbillon Chronograph highlights the potential for creating scarcity and exclusivity with luxury goods.
- Automotive-inspired Watch Design
- The design elements in the Techframe Ferrari 70 Years Tourbillon Chronograph that were inspired by race car gauges presents a new design trend for watches and could be replicated in other industries.
Who This Affects Most
- Luxury Fashion & Accessories
- Other luxury fashion brands can collaborate with different industries to create limited edition, high-end watches, like Ferrari did with Hublot.
- Timepiece Manufacturing
- The Techframe Ferrari 70 Years Tourbillon Chronograph demonstrates the potential for creating limited edition, high-end watches in the timepiece manufacturing industry.
- Automotive Industry
- The design elements in the Techframe Ferrari 70 Years Tourbillon Chronograph derived from automotive race car gauges could prompt further collaborations and cross-industry innovation within the automotive industry.
