Competitive eSports franchise Team Infused, which competes in a number of games including Counter-Strike: Global Offensive and League of Legends, has snapped up a big-time sponsor in the shape of beverage brand Rockstar Energy.
The multi-year agreement ensures that Rockstar Energy will be the Official Drinks Partner for Team Infused, which has been a major player in the eSports scene since its formation back in 2005.
This particular sponsorship marks a watershed moment for Rockstar Energy, as it makes Team Infused the first official eSports team sponsored by Rockstar, which is looking to take on competitors such as Red Bull and Monster who are also looking to take advantage of the explosive growth of the eSports market. The partnership confirms that eSports makes for fertile ground for energy drink sponsorships, given the prominent role of energy drinks in gaming culture.
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