Entertainment Assistant Soundbars

The TCL Alto Roku Connect Soundbar Has Been Unveiled at CES 2018

The TCL Alto Roku Connect Soundbar is the latest creation from the technology brand that's being shown off at CES 2018 with a number of functionalities that make it a must-have for any home theater setup.

The soundbar works by being installed below your TV and going to work to provide users with impressive audio when watching cable or movies. The unit also features the Roku Entertainment Assistant that offers voice control to let you change the channel, audio and much more without the need to hold a remote in your hand.

The TCL Alto Roku Connect Soundbar is set to be available in late 2018 and acknowledges the growing shift towards voice assistant integration within the home to offer new levels of convenience for consumers.

Voice-controlled Soundbars
The convenience of voice assistants creates an opportunity for more soundbars to be equipped with similar technology.
Home Entertainment Assistant
Integration of entertainment systems with existing home assistant technologies can provide valuable convenience and usability for consumers.
TV Audio Enhancements
Improvements in sound quality from soundbars can shift consumer preference away from traditional TV speakers.

Where This Applies

Consumer Electronics
The increase in demand for home entertainment systems with voice assistant capabilities creates an opportunity for electronics companies to innovate their soundbars for convenience and differentiation.
Smart Home
The integration of entertainment systems with existing home assistant technologies eliminates the need for multiple devices and may drive further innovation in smart home features.
Media Streaming Services
Demand for high-quality audio from home theaters and TVs provides opportunities for media streaming services to differentiate themselves by providing their content with premium sound quality.
SCORE
0.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 2%
Activity 1%
Freshness 8%

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