As part of its strategy to challenge LG, Samsung, Sony, and others in the premium soundbar market, TCL has entered the segment for soundbars. The brand recently announced at IFA Berlin its newest flagship X937U soundbar with exclusive RAY-DANZ technology with acoustic reflectors.
In essence, X937U is a C935U with an additional wireless rear speaker for enhanced surround and height perception. The wireless subwoofer goes down to 20Hz. The 7.1.4ch X937U supports both Dolby Atmos and DTS:X. The device functions with Google Assistant, Alexa, and Apple AirPlay. In addition, the device boasts HDMI 2.0 with eARC, HDMI 2.0 input, and Optical Bluetooth input.
The TCL X937U will be available soon in Europe for 799 Euro.
Image Credit: Future
What Makes This Trend Stand Out
- Wireless Surround Sound
- Developing advanced wireless surround sound technology for enhanced audio immersion presents a disruptive innovation opportunity.
- Smart Soundbars
- Integrating voice assistants and connectivity functions like Google Assistant, Alexa, and Apple AirPlay into soundbars presents a disruptive innovation opportunity.
- Advanced Audio Technology
- Research and Development of new acoustic technologies like X937U exclusive RAY-DANZ Technology presents a disruptive innovation opportunity for audio technology companies.
Sectors Adopting This
- Consumer Electronics
- Consumer Electronics manufacturers can leverage new technology developments to create premium soundbars.
- Audio Technology
- Audio Technology companies can research and develop new acoustic technologies to improve immersive audio experiences.
- Smart Home
- Voice assistants integration and connectivity in smart soundbars provide a disruptive innovation opportunity for the smart home industry.
