Tax Day Relax Day from H&R Block Helped Consumers Destress

 - Apr 16, 2019
References: twitter & adweek
Anything related to personal finances can be stressful for most people, which is why H&R Block introduced Tax Day Relax Day, which helps the banking brand to be aligned with something more peaceful, instead of the stress that comes with tax season.

This humorous and thoughtful campaign invites consumers to kick back and unwind, with the help of a sloth -- one of the most relaxed animals of them all. H&R Block's twitter featured a non-stop livestream of a sloth, inviting onlookers to take a moment to themselves, and to feel inspired by the laid back nature of the creature. To announce the event, the brand posted a tweet which read "we're turning AHHHHHHH into ahhhhhhh with Sloth Stream."