Designed as an esports fan engagement tool, the Taunt app aims to connect professional players with the army of fans who love and support them. Initially targeting League of Legends fans, the Taunt app will essentially gamify esports viewing in a way that mirrors the competition they are watching. Through the app, esports fans can rally behind their favorite players or teams, and predict the outcome of various games. Users can even compare their predictions with other friends and utilize modifiers to gain more points.
Ultimately, the Taunt app aims to provide esports fans with the same engaging social interactions traditional sports fans have. According to Jon David, CEO of Taunt, "fans are looking for a new way to enhance their gameday experience, and that’s exactly what Taunt delivers."