Johnny Cupcakes is a one-man brand based on sweets, sex, and sarcasm as these pics demonstrate. The t-shirts command a pretty penny (around $35) because every one is limited edition and collectible. The shirts poke fun at pop culture icons and replace familiar items with cupcakes. If you buy a tee at his shop in Boston, Massachusetts, you may even get a free cupcake.
Implications - Products and brands that feature sexually charged advertising stand a good chance of attracting the attention of the general public and the media. By establishing themselves in the minds of consumers and journalists with something so memorable, these companies create a brand awareness that has longevity.