Within these Tarin Yuangtrakul 'Tearing Out' drawings, human skulls are portrayed in a creepy manner, guaranteed to give viewers the chills.
The theme behind these portraits are explained as seeing the truth behind one's face. These illustrations can be quite gruesome as the inner parts of a hollowed-out eyeball, skeletal bones and bloody veins are displayed. These Tarin Yuangtrakul 'Tearing Out' sketches are definitely an eyeful.
Implications - Youth consumers are increasingly looking for experiences that challenge what they are comfortable. This group values a liberal progressive social stance. Companies looking to effectively promote their brand to this group should consider transgressing certain accepted social taboos within their marketing and ad campaigns.
What's Driving This Trend
- Creepy Illustrations
- Artists can leverage creepy illustrations, like Tarin Yuangtrakul's 'Tearing Out' drawings, to attract youth consumers who value edgy experiences.
- Unconventional Marketing
- Companies can create effective marketing and ad campaigns by transgressing accepted social taboos, like displaying gruesome imagery, to appeal to youth consumers' liberal progressive social stance.
- Shock Value
- Artists and companies can capitalize on the growing demand for shock value and by producing unsettling art and advertising that challenges the viewer's comfort level.
Who This Affects Most
- Art
- Artists can use provocative illustrations with creepy imagery, like Tarin Yuangtrakul's 'Tearing Out' drawings, to create pieces that appeal to a wide audience.
- Advertising
- Advertisers can leverage unconventional marketing techniques that challange accepted social taboos like displaying gruesome imagery, to effectively engage youth consumers who value a liberal progressive social stance.
- Entertainment
- Entertainment companies can create provocative content with shock value and unsettling themes, appealing to viewers who crave edgy experiences that push their boundaries.
