Part interactive website, part customized infograph tool, PBS's 'Targeting the Electorate' website makes for an informative compliment to Frontline's documentary 'The Digital Campaign.'
The interactive webpage demonstrates how voters are being targeted through the media according to their age, gender, state location and utilization of social networks. Data gathered from these mediums allows campaign strategists to collect data for persuasive advertising initiatives in unprecedented ways.
PBS's Targeting the Electorate website, through the answering of key questions, generates a custom-made infograph that showcases how you are personally being targeted for data. The penalized visual display of data is complimented by a 'build-your-own-documentary' feature. In this way, the informative webpage provides users with more information to become aware of media campaigning and critically utilize it to make more informed decisions. The Targeting the Electorate website's demonstrative approach is revolutionary as it adds an interactive facet to documentaries that resonate well with a modern-day voter.
What's Driving This Trend
- Customized Infograph Tools
- Opportunity to develop personalized infograph tools that help users understand how they are being targeted for data.
- Data-driven Advertising
- Potential in leveraging data gathered from media platforms to create persuasive advertising initiatives.
- Interactive Documentary Experiences
- Disruptive potential in combining interactive features with documentaries to engage modern-day viewers.
Who This Affects Most
- Media and Advertising
- Opportunity for media and advertising industries to harness user data for more targeted and persuasive campaigns.
- Information Technology
- Potential for IT industry to develop personalized infograph tools and interactive documentary experiences.
- Documentary Filmmaking
- Disruptive potential for documentary filmmakers to incorporate interactive elements to enhance viewer engagement.
