The Target Good & Gather Line is Being Expanded
Michael Hemsworth — May 13, 2021 — Marketing
References: target & drugstorenews
The Target Good & Gather line is being expanded by the retailer to make the in-house brand more applicable to modern shoppers who are in search of alternative products. The range will now feature a variety of plant-based food options for consumers to pick up including such options as Meatless Chick'n Tenders, Meatless Meatballs, Non-Dairy Chocolate Mousse Dip & Spread, Non-Dairy Almondmilk Creamer and more. The retailer will be launching more than 30 new products within the plant-based area of the range that are all priced at $5 or less.
Executive Vice President and Chief Food and Beverage Officer at Target Rick Gomez spoke on the updates to the Target Good & Gather line saying, "Good & Gather Plant Based reinforces the brand’s commitment to products that prioritize great taste and quality, with the value only Target can offer. Guest demand for plant-based offerings is incredibly high and continues to grow. By adding Good & Gather Plant Based to our curated assortment of plant-based offerings, we're giving guests more of what they want and making it easy for them to discover the joy of food every day.”
Executive Vice President and Chief Food and Beverage Officer at Target Rick Gomez spoke on the updates to the Target Good & Gather line saying, "Good & Gather Plant Based reinforces the brand’s commitment to products that prioritize great taste and quality, with the value only Target can offer. Guest demand for plant-based offerings is incredibly high and continues to grow. By adding Good & Gather Plant Based to our curated assortment of plant-based offerings, we're giving guests more of what they want and making it easy for them to discover the joy of food every day.”
Trend Themes
1. Plant-based Food Expansion - Expanding plant-based food offerings in in-house product lines presents an opportunity for retailers to cater to modern consumers' diversified preferences.
2. Affordable Plant-based Products - Introducing affordable plant-based options in in-house product lines enables more consumers to embrace the plant-based food trend.
3. Growing Plant-based Demand - Growing demand for plant-based food options across various industries presents an opportunity to target modern and health-conscious consumers.
Industry Implications
1. Retail - Expanding in-house product lines with plant-based offerings provides retailers with access to a growing market segment of modern consumers who prefer plant-based food options.
2. Food Production - Expanding plant-based product offerings presents an opportunity for food producers to cater to modern consumer preferences while also diversifying their product portfolios.
3. Hospitality - Adding plant-based options to menus provides an opportunity for the hospitality industry to cater to the growing demand for plant-based food options while also potentially attracting health-conscious consumers.
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