The Target Good & Gather Line is Being Expanded
Michael Hemsworth — May 13, 2021 — Marketing
References: target & drugstorenews
The Target Good & Gather line is being expanded by the retailer to make the in-house brand more applicable to modern shoppers who are in search of alternative products. The range will now feature a variety of plant-based food options for consumers to pick up including such options as Meatless Chick'n Tenders, Meatless Meatballs, Non-Dairy Chocolate Mousse Dip & Spread, Non-Dairy Almondmilk Creamer and more. The retailer will be launching more than 30 new products within the plant-based area of the range that are all priced at $5 or less.
Executive Vice President and Chief Food and Beverage Officer at Target Rick Gomez spoke on the updates to the Target Good & Gather line saying, "Good & Gather Plant Based reinforces the brand’s commitment to products that prioritize great taste and quality, with the value only Target can offer. Guest demand for plant-based offerings is incredibly high and continues to grow. By adding Good & Gather Plant Based to our curated assortment of plant-based offerings, we're giving guests more of what they want and making it easy for them to discover the joy of food every day.”
Executive Vice President and Chief Food and Beverage Officer at Target Rick Gomez spoke on the updates to the Target Good & Gather line saying, "Good & Gather Plant Based reinforces the brand’s commitment to products that prioritize great taste and quality, with the value only Target can offer. Guest demand for plant-based offerings is incredibly high and continues to grow. By adding Good & Gather Plant Based to our curated assortment of plant-based offerings, we're giving guests more of what they want and making it easy for them to discover the joy of food every day.”
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