TapeArt by Multipraktik captures two street artists having fun with tape. These artists are employing tape to create two large murals.
Artists Fejzo & Luka Ursic are caught having fun as they wrap the tape around each other, and smile joyfully at the camera. TapeArt by Multipraktik not only shows the possibilities of the sticky medium, but also presents how artists don't have to take themselves too seriously.
Implications - Many individuals have an urge to find a sense of release with the products they buy due to the pressures of a busy lifestyle. Products that either remind customers of childhood games or provide a pleasurable break from certain constraints will appeal to this broad consumer base.