Isle of Paradise's 'Blend It' Helps to Smooth Tanning Mishaps
Laura McQuarrie — July 22, 2019 — Fashion
References: isleofparadise & glamourmagazine
From water-based products to mousse and priming sprays, Isle of Paradise offers a range of innovative self-tanning products and one of the newest products to be added to its portfolio—a portable self-tanning stick—is no exception. The Blend It multipurpose tan blender can be used head to toe for the purposes of evening out the look of a tan, all the while nourishing the skin with hydrating ingredients like coconut oil, chia seed and avocado.
The lightweight, blendable and buildable formula sets itself apart by being packaged in a stick format that can easily be rolled onto the skin and applied for mess-free touch-ups as an alternative to lotions and sprays. After swiping the product across the skin, it can be worked in with the fingers to achieve a soft, color-corrected and perfected look.
The lightweight, blendable and buildable formula sets itself apart by being packaged in a stick format that can easily be rolled onto the skin and applied for mess-free touch-ups as an alternative to lotions and sprays. After swiping the product across the skin, it can be worked in with the fingers to achieve a soft, color-corrected and perfected look.
Trend Themes
1. Portable Self-tanning Products - The trend of portable self-tanning products opens opportunities for innovative and convenient ways of achieving a tan.
2. Multipurpose Tan Blenders - The trend of multipurpose tan blenders presents opportunities for products that not only even out tans but also provide nourishment and hydration to the skin.
3. Stick Format Packaging - The trend of stick format packaging offers disruptive innovation opportunities for mess-free and easy-to-use self-tanning products.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can explore the trends of portable self-tanning products, multipurpose tan blenders, and stick format packaging to develop convenient and innovative tanning solutions.
2. Cosmetics - The cosmetics industry can leverage the trends of portable self-tanning products, multipurpose tan blenders, and stick format packaging to create versatile and user-friendly self-tanning options.
3. Skincare - The skincare industry can tap into the trends of multipurpose tan blenders and stick format packaging to combine the benefits of tanning with nourishing and hydrating skincare ingredients.
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