Flowers are generally considered a pretty, gentle item to bring into the home. They're usually displayed in delicate vases which is why these army tank-inspired flower holders are extremely bizarre.
The Tank U vases were created by Parisian design group, La Tete Au Cube and come in White and Platinum or, even stranger, a Traditional French Floral Pattern.
Each hand made vase is available for $90 at Charles & Marie.
Implications - Youth consumers have a strong penchant for ironic humor. By juxtaposing flowers with a tank, the artist creates a humorous tension. To engage with this group, companies ought to consider implementing irony in their marketing campaigns.