Janine Rewell Creates ‘Tan the Man' With Custom Vinyl Sun Tattoos

For those of us who burn in 10 minutes after being exposed to the sun (ME!), this is probably not for you (OR ME!). Tan the Man is a male fashion wonder dressed only in his tighty whiteys.

Janine Rewell used customized vinyl stickers and strategically placed them across Tan the Man's body. He then burned, and burned, and burned until the very distinct, very emphatic (very frightening…I’m thinking of sunburns!) images were ‘stuck’ to his body.

This creatively ingenious fashion idea (although seriously unadvised) is truly original. It's on display in the "Whatever You Think, Think The Opposite" exhibition at Arden & Anstruther Photographic Gallery in the UK.