Airlines don’t often get creative with their ad campaigns; they try, but often with little success. Ecuador Airlines has launched their new campaign ‘Tame Ecuador Airlines,’ and it mixes amazing visual deatails with startling creativity.
Matching each image with a specific part of Ecuador, the ‘Tame Ecuador Airlines’ spread uses the idea of an airplane's wings to drive its idea. Each picture’s model has a different set of wings created out of that specific region's most well-known characteristics (the Galapagos Islands ad, for example, features turtles and birds). Check out the gallery--it is truly eye popping.
Key Themes Behind This Trend
- Creative Airline Campaigns
- Opportunity for airlines to differentiate themselves by creating visually stunning and region-specific campaigns like 'Tame Ecuador Airlines'.
- Regional Branding
- Opportunity for businesses to incorporate region-specific characteristics into their branding like Tame Ecuador Airlines' use of local wildlife and landscapes in their campaign.
- Innovative Advertising Techniques
- Opportunity for marketers to utilize unconventional advertising techniques like Tame Ecuador Airlines' use of airplane wings to drive their campaign.
Where This Applies
- Airlines
- Airline companies can use creative campaigns to differentiate themselves based on region-specific characteristics and create a unique brand.
- Tourism
- Tourism industry players can create region-specific branding and marketing campaigns that incorporate local features and landmarks, creating a more immersive experience for travelers.
- Marketing
- Marketing professionals can explore and experiment with innovative and unconventional advertising techniques to promote their clients' products or services.
