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Scary Food Scenarios

Talcid Shows You Don't Have to be Afraid

— May 10, 2009 — Marketing
I really like these Talcid ads from Turkey. They take the heartburn concept of 'fear of food' into a very dramatic direction.

With a copy that says “Don't be afraid to eat,” the ads show food in scary scenarios: the iconic murderer in the shower, a shark attack and a rat or disgusting insect that causes the woman to jump on the chair.

The witty ads were photographed by Nejat Talas for Alice BBDO, Istanbul.

Implications - Ads that feature shocking imagery and humor are almost formulaic in their guarantee to generate public buzz and attract consumer attention. The imagery and slogans can be virtually unrelated to the product itself at first glance, so long as the comparison is attention-grabbing and knee jerk-worthy.
Trend Themes
1. Shocking Advertising - The use of dramatic imagery in ads can create buzz and attract consumer attention.
2. Empowering Fear - An opportunity for brands to address fears related to consuming their product by promoting empowerment over anxiety.
3. Humorous Fear Tactics - The use of humor in ads can help address consumer fear and create a memorable impression.
Industry Implications
1. Pharmaceuticals - Developing advertising campaigns that address consumer fears related to taking medication and provide a sense of empowerment.
2. Food and Beverage - Incorporating captivating advertising techniques in campaigns to address concerns about food safety and create a positive brand image.
3. Marketing and Advertising Agencies - Providing innovative advertising solutions that creatively address consumer's fears and anxieties to promote brand awareness and engagement.
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