Takashi Murakami recently redesigned the Louis Vuitton store on Omotesando Street in Japan, and the results are psychedelic. With bright, smiling flowers and bears with vibrant multicolored eyelashes and ears, the brand new interior is a feast for the senses.
Louis Vuitton frequently collaborates with Takashi Murakami, and from the stunning photos above of the Omotesando Street store redesign, it's easy to see why. Check out some of Takashi Murakami's other work below.
Implications - Businesses can market their brand or product to specific cultures or consumers, based on their geographic location. By customizing the store for Japanese buyers, the company is appealing to a target market based on the interests of that culture.
Takashi Murakami Takes On Louis Vuitton's Omotesando Store
1. Cultural Customization - Disruptive innovation opportunity: Businesses can create personalized experiences for specific cultures or consumers based on their geographic location.
2. Collaborative Design - Disruptive innovation opportunity: Brands can collaborate with artists or designers to create unique and vibrant store designs that stand out.
3. Sensory Branding - Disruptive innovation opportunity: Companies can use vibrant and sensory-rich store designs to create impactful brand experiences.
1. Luxury Retail - Disruptive innovation opportunity: Luxury brands can differentiate themselves by creating visually stunning and culturally relevant store designs.
2. Art and Design - Disruptive innovation opportunity: Artists and designers can leverage collaborations with brands to showcase their work and reach a wider audience.
3. Consumer Goods - Disruptive innovation opportunity: Companies in the consumer goods industry can use vibrant and sensory-rich store designs to create memorable and engaging shopping experiences.