Tomica, Takara Tomy Co. introduces a new set of playful goods that celebrate the manga and anime series, Demon Slayer. The new set is full of toy cars that are designed to represent the different characters of the five Demon Slayer Corp.
The vibrant designs take existing car models from the brand and gives each one a fun makeover that represents the respective character. This includes the Toyota 86 representing Tanjiro, the Subaru BRZ themed around his little sister Nezuko, the Subaru Forester themed around Inosuke, the Nissan Leaf car designed with the bright yellow palette of Zenitsu's outfit, and finally, the Subaru Sambar that is designed after Kanao. Each car is the size is a matchbox and is set to launch in the coming weeks.
Image Credit: Tomy, Ufotable
What's Driving This Trend
- Anime-themed Toy Cars
- Opportunity to explore anime-themed collaborations for toy manufacturers to attract fans and collectors.
- Character-themed Toy Collections
- Opportunity to create character-themed toy collections that appeal to fans across a variety of brands and franchises.
- Miniature Collectibles
- Opportunity for companies to capitalize on the popularity of miniature collectibles for a range of products and industries.
Who This Affects Most
- Toy Industry
- Opportunity for toy companies to explore innovative ways of creating toy lines that cater to pop culture enthusiasts.
- Anime and Manga Merchandise
- Opportunity for manufacturers to develop more anime and manga-themed merchandise to meet the growing demand of anime and manga fans.
- Collectibles Market
- Opportunity to expand the collectibles market by tapping into the interests of superfans and developing unique and compelling collectible items across industries.
