Tiled Coaster Puzzles

The Table Tiles Let Consumers Create Endless Decor Patterns

Coasters are an added benefit for consumers looking to protect surfaces from drink marks, stains and condensation and the Table Tiles by Bower offer a dual purpose design that protects as well as offers a puzzle game. This is ideal for consumers looking to add a secondary purpose to the accessory that is interactive as well as fun.

The Table Tiles are a series of simple hexagonal wooden coasters that feature a geometric line design. The design alters in diagonal direction twice on the coaster, allowing the tiles to be matched up in a slew of configurations to create larger works of art. This allows consumers to play around with the coasters and create decorative pieces while not or in use.

Decor pieces that offer more than one use, as well as a focus on interactive enjoyment, allow consumers to see more investment potential in the item.

Dual Purpose Design
Combining the function of protection with a secondary purpose, like a puzzle, can offer consumers added value in their decorative accessories.
Interactive Decor
Interactive elements integrated into decor pieces like coasters can elevate the level of engagement and enjoyment for consumers.
Configurable Design
Providing design elements that can be easily configured in a variety of ways allows consumers to personalize their decor and express their creativity.

Where This Applies

Home Decor
The home decor industry can leverage the trend of dual purpose design and interactive decor by incorporating these features into a variety of products, such as coasters.
Furniture
Furniture manufacturers can utilize modular or configurable designs to create customizable pieces that cater to consumers' desire for personalized decor.
Giftware
Giftware companies can target consumers who prioritize both functionality and playfulness in their accessories by incorporating interactive elements into their product lines, like coasters that double as puzzles.
SCORE
2.5 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 56%
Activity 10%
Freshness 8%

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