The T-Mobile Angry Birds Live Stunt Aims High
Jamie Danielle Munro — June 6, 2011 — Marketing
References: 9to5mac & creativecriminals
The T-Mobile Angry Birds live publicity stunt sends fowl sky-high. To promote the cellphone service provider in the Czech Republic, the company set the stage for a live reenactment of the popular iPhone app.
If you have ever wondered what a live version of Angry Birds looks like, this ad will give you an accurate idea of just how destructive these birdies can be. The company set up a booth for playing the game on the iPhone with a replicated live version nearby. The ad was a success, as many onlookers observed with amusement to see feathered friends careening into a variety of life-sized building blocks. The T-Mobile Angry Birds live made sure that no real fowl were injured during the stunt.
If you have ever wondered what a live version of Angry Birds looks like, this ad will give you an accurate idea of just how destructive these birdies can be. The company set up a booth for playing the game on the iPhone with a replicated live version nearby. The ad was a success, as many onlookers observed with amusement to see feathered friends careening into a variety of life-sized building blocks. The T-Mobile Angry Birds live made sure that no real fowl were injured during the stunt.
Trend Themes
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Live Stunts — Opportunity for brands to create engaging live stunts as a form of promotional advertisement.
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Brand Integration — Growing trend of incorporating popular mobile apps or games into brand promotions to attract audience attention.
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Replicated Experiences — Increasing popularity of replicating digital experiences in real life for marketing and promotional purposes.
Industry Implications
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Telecommunications — Telecommunication companies can leverage live stunts and brand integration trends to increase brand visibility and engagement.
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Gaming — Gaming industry can explore collaborations with brands to create immersive real-life experiences based on popular games for promotional activities.
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Marketing and Advertising — Marketing and advertising agencies can offer services to brands interested in replicating digital experiences or organizing engaging live stunts as part of their promotional strategies.
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