To promote the upcoming 10-part horror series Grotesquerie, FX will compose the first-ever Symphony of Screams by harvesting piercing cries from fans.
The first scream chambers launched in select United States cities just in time for Friday the 13th and participants were invited to go inside and scream as loud as they wanted. Since not everyone will be able to make it in person, FX is also calling on fans with a nationwide online “call-to-scream" so that they can upload their screams to Instagram and TikTok for a chance to be featured in the Symphony of Screams, which will be released before the premiere.
Grotesquerie, which comes to FX on September 25th, comes from Ryan Murphy and stars Niecy Nash-Betts, Micaela Diamond, Courtney B. Vance and Travis Kelce.
What's Driving This Trend
- Fan-generated Content Campaigns
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- Immersive Brand Experiences
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- Cross-platform Promotional Strategies
- Utilizing social media like Instagram and TikTok for extended reach presents new possibilities for audience interaction and content sharing.
Who This Affects Most
- Entertainment
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- Event Marketing
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- Social Media Platforms
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