Sydney McLaughlin is an Olympic hurdler and sprinter. She entered a serious stage of her athletic career at the tender age of 16 and, as a result, her story of how she keeps herself grounded would be of interest to many who seek to be inspired.
Footwear purveyor New Balance taps Sydney McLaughlin to star in a video installment of its 'Runs in the Family' campaign which details the experience of professional athletes and focuses on what keeps them going. As the name might suggest, the marketing initative focuses on family values first and foremost, placing those closest to you as a driving and supportive force.
Other New Balance ambassadors as part of this campaign includes Jaden Smith, professional footballer Sadio Mane, pro skater Jamie Foy and others.
What's Driving This Trend
- Family-focused Sportswear Campaigns
- Brands can create campaigns that focus on family values to resonate with consumers and create a sense of community.
- Ambassador Marketing
- Partnering with well-known athletes and public figures can help brands reach a wider audience and boost sales.
- Athletic Inspirational Stories
- Sharing the personal stories of athletes, especially those who overcame adversity, can inspire and motivate individuals to pursue their own goals.
Who This Affects Most
- Sportswear Industry
- Brands in the sportswear industry can leverage ambassador marketing and family-focused campaigns to set themselves apart and engage consumers.
- Marketing Industry
- Marketing agencies can assist brands in developing and executing campaigns that focus on family values and inspirational stories.
- Athletic Apparel Retail Industry
- Retailers in the athletic apparel industry can partner with brands and ambassadors to offer exclusive products and drive sales through marketing collaborations.
