Showing everyone who didn't make it to the SXSW music festival what the front row fans were feeling, photographer Sandy Carson takes us to Austin with his vibrant and lively photo series.
With thousands of bands and music fans coming together in Austin once again for the 2014 SXSW music festival, Austin-based Carson captures the dedicated crowds of fans in his new series 'We Were There.' Carson chose to focus on the fans this time instead of the bands that he has been photographing for the past eight years of his career.
He almost pays homage to these dedicated fans who are able to get themselves to the front row by pushing and shoving to be as close as they can to their band of choice.
Key Themes Behind This Trend
- Fan Photography Trend
- Artists and brands will begin to leverage the power of front and backstage fan photography to give a more intimate experience of the live event to fans who were unable to attend
- Crowd Experience Trend
- Event organizers will begin to put a larger emphasis on showcasing the atmosphere and experience of the crowd at live events
- Festival Fan Fashion Trend
- The bold and vibrant fashion choices exhibited by festival fans will begin to influence mainstream fashion trends
Where This Applies
- Music Industry
- Record labels and festival organizers can utilize front and backstage fan photography to create additional revenue streams for fans who were unable to attend
- Fashion Industry
- Fashion brands can use festival fan fashion trends to inform their seasonal collections
- Event Planning and Promotion
- Event companies and sponsors can utilize crowd experience trends to market themselves and enhance the overall event experience
