For the average Joe and Jill, from its title, 'Swingers' by ThisisaThing will probably evoke images of Vince Vaughn in the 1996 film of the same name. This video, though, isn't about dating; instead, it's about, well... swingers. You'll have to see the video to understand.
With a silly twist at the end that'll get you giggling, 'Swingers' by ThisisaThing is a fun way to start your Sunday off in style.
Implications - Many consumers are caught up in busy lifestyles that makes it difficult to enjoy everyday leisure activities. Companies that incorporate humor into their advertising and designs will appeal to the many consumers looking for small doses of comedy to brighten up their day. This will also help develop a long-lasting relationship with this broad customer base.
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