BJ’s Restaurant & Brewhouse is giving its signature dessert a fall makeover with the debut of the new Sweet Cinnamon Apple Pizookie.
For those unfamiliar, a Pizookie is essentially a dessert pizza made from cookie dough and served in a deep dish skillet. BJ's new Sweet Cinnamon Apple Pizookie is an autumnal twist on this classic dessert and is the brand's second new Pizookie of 2021. The festival fall version consists of a sweet cinnamon cookie layered with cinnamon-spiced apple pieces and studded with caramel bits. The cookie base is served warm with two scoops of vanilla bean ice cream and a drizzle of caramel sauce on top.
The Sweet Cinnamon Apple Pizookie can be found at locations nationwide beginning September 2, 2021 for a limited time.
Image Credit: BJ’s Restaurant & Brewhouse
What's Driving This Trend
- Fall Pizookies
- The creation of seasonal Pizookies could provide an opportunity for restaurants to keep their dessert menus fresh and attract customers who are looking for limited-time offerings.
- Cookie Skillets
- The popularity of cookie skillets allows businesses to experiment with new flavors and ingredients to create unique and Instagram-worthy desserts.
- Autumnal Desserts
- The trend of fall-inspired desserts like apple-flavored cookies can be leveraged by bakeries and cafes to differentiate their menu offerings and drive sales during the fall season.
Who This Affects Most
- Casual Dining Restaurants
- Casual dining restaurants can capitalize on the Pizookie trend by offering seasonal flavors on their dessert menus to attract new and returning customers.
- Bakeries
- Bakeries can incorporate the trend of autumn-inspired desserts, like apple-flavored cookies, into their product offerings to attract customers looking for seasonal treats.
- Ice Cream Shops
- Ice cream shops can leverage the popularity of cookie skillets by partnering with bakeries to offer warm cookies as a base for their ice cream sundaes and milkshakes.
