Crass Coloring Books

The 'Sweary Colouring Book' Puts a Creative Twist on Coloring

Etsy artist Sarah Bigwood recently launched a Kickstarter campaign for her 'Sweary Colouring Book.' In recent years, adult coloring books have become a popular way for consumers to relax and unwind. However, the majority of these books are characterized by floral illustrations and soothing script.

Unlike other coloring books, the Sweary Colouring Book is intended for those who are interested in releasing anger instead of stress. The book is filled with 20 pages of creative swear words that are just waiting to be colored in. Although the words may be crass, they are outlined with adorable doodles that can help to sooth any angry soul.

While Bigwood has published two additional coloring books, her latest work takes a slightly more crude approach to the popular pastime.

Crude Coloring Books
Opportunity to disrupt the adult coloring book market by offering books with unconventional and edgy content.
Anger-release Activities
Innovative products and services that cater to consumers seeking unconventional ways to release anger and frustration.
Doodle Art Therapy
Combine the therapeutic benefits of coloring books with the stress-relief benefits of doodling in order to create a new form of art therapy.

Where This Applies

Publishing
Explore unconventional book publishing opportunities by targeting niche markets interested in unconventional coloring books.
Art Supplies
Create and market art supplies specifically designed for coloring books that have unconventional or crude content.
Wellness and Self-care
Develop anger-release activities and services that cater to individuals seeking alternative ways to relax and unwind.
SCORE
3.9 out of 10
GENDER
30% Men70% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 55%
Activity 55%
Freshness 8%