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The Swarovski Sparkle Shade Changes on Its Own

 - Dec 29, 2009   Updated: Jun 22 2011
References: quintessentiallygifts
The Swarovski Sparkle Shade by Jamie Hayon is a glittering interplay of mutability and solidity. Not only are these lights covered with a skin that is studded in Swarovski crystals, but the lamp shade is also transformable.

These dazzling light fixtures are artistic, whimsical and futuristic. The Swarovski Sparkle Shade is an effortless mix of art and design. It retails for $2,668 and is available in various sizes.

Implications - Any corporation or brand that seeks a seasonal awareness boost would be wise to invest in elaborate publicity stunts. A brand that finds a way to integrate its product into a ridiculous display or installation stands a good chance of earning media coverage (which provides free marketing), and attention from interested consumers.