The Suva Accident Insurance Campaign Lends a Helping Hand

 - May 28, 2014
References: & adeevee
The Suva Accident Insurance ad campaign revolves around a simple and surreal set of images that goes straight to the heart of many people's concerns when it comes to claiming benefits when injured. Comfort and support are two traits that are deeply human yet often overlooked in businesses. These images reassure people that they won't be overlooked with this company, setting itself apart from its competition.

Conceived and executed by Ruf Lanz, an ad agency based in Zurich, Switzerland, the Suva Accident Insurance ad campaign reads, "Personal assistance after an accident." This is illustrated with an extra arm reach over the shoulder of the victim in a soothing way. The images were shot by photographer Rico Rosenberger with art direction by Isabelle Hauser and creative direction by Danielle Lanz and Markus Ruf.