TOP is Built on Transparency, Sustainability & Philanthropy
References: toporganicproject & news.crunchbase
TOP (which stands for 'The Organic Project') is a Massachusetts-based ethical brand that makes good-for-you sustainable period products available to consumers. The cotton tampons and pads are highly absorbent, made from 100% organic cotton and free from chemicals and dyes. They are also designed to be hypoallergenic to bring the highest quality of comfort. Moreover, the sustainable period products are also 100% biodegradable, ensuring that TOP is progressive in combating climate change. This is especially important as used period pads and tampons pose a great threat to our oceans.
Finally, TOP also has ties in charity work as the brand "donates product to schools, shelters, nonprofits and organizations dedicated to helping women & girls in need" after evert purchase.
Image Credit: TOP
Finally, TOP also has ties in charity work as the brand "donates product to schools, shelters, nonprofits and organizations dedicated to helping women & girls in need" after evert purchase.
Image Credit: TOP
Trend Themes
1. Ethical Period Products - Opportunity for companies to develop and market period products that are sustainable, chemical-free, and hypoallergenic.
2. Sustainable Cotton - Innovation opportunity to create new products using 100% organic cotton that is highly absorbent and biodegradable.
3. Charitable Partnerships - Potential for businesses to establish partnerships with schools, shelters, and non-profits to donate products and support women and girls in need.
Industry Implications
1. Feminine Care - Opportunity for feminine care companies to innovate and offer ethically sustainable period products.
2. Organic Products - Potential for the organic products industry to expand into the feminine care market by offering sustainable and chemical-free options.
3. Charitable Organizations - Opportunity for charities and non-profits to collaborate with brands and receive donations of sustainable period products to support women and girls in need.
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