'MADE-BY Track & Trace' Garment Sleuthing System
Katie Cordrey — May 24, 2009 — Eco
References: worldchanging & made-by.nl
MADE-BY Track & Trace is an affiliate labeling system that allows consumers to follow the manufacturing trail of their clothes. The brands affiliated with Amsterdam-based MADE-BY endeavor to encourage sustainable and ethical production practices, like using organic raw materials and providing good working conditions, in the fashion industry.
Site-available scorecards show the percentage of each brand’s collections that meet the production standards’ goals.
By going online and entering the Track & Trace label information, consumers can enter see who worked on bringing their clothes to life. The system tracks the entire process from materials harvest to sewing studio.
MADE-BY Track & Trace is the very first system to apply traceablity to the origin of clothes. Several online retailers are affiliates. There is a list on the MADE-BY site.
Site-available scorecards show the percentage of each brand’s collections that meet the production standards’ goals.
By going online and entering the Track & Trace label information, consumers can enter see who worked on bringing their clothes to life. The system tracks the entire process from materials harvest to sewing studio.
MADE-BY Track & Trace is the very first system to apply traceablity to the origin of clothes. Several online retailers are affiliates. There is a list on the MADE-BY site.
Trend Themes
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Sustainable Fashion Tracking — Opportunity to develop tracking technologies and labeling systems for sustainable fashion production.
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Transparency in Fashion Manufacturing — Opportunity to develop innovative solutions to increase transparency and accountability in fashion manufacturing.
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Consumer Demand for Socially Responsible Fashion — Opportunity to capitalize on growing consumer demand for socially responsible and sustainable fashion.
Industry Implications
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Fashion — Opportunity to adopt sustainable fashion practices and develop innovative solutions to meet growing consumer demand.
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Technology — Opportunity to develop tracking technologies and labeling systems to increase transparency in fashion manufacturing.
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Sustainability — Opportunity to promote sustainable production practices and support sustainable fashion initiatives.
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