Singer SZA stands with environmentally friendly causes with her new 'Sustainability Gang' clothing line she introduced through her Instagram platform. The upcoming range is potentially created in collaboration with streetwear label Champion -- she drops two photographs showing Champion sweaters with 'Sustainability Gang' embroidered across the chest. The singer's initiative is to make waves in eliminating plastic usage in the fashion industry. SZA also revealed on Instagram that 100% of the proceeds will go directly towards charity organizations to aid the cause.
Additionally, the singer's Twitter unveils a peek at more products including graphic tees that boast images of seahorses and whales as a reminder of the animals plastic waste harms. There is also a textual graphic next to it that reads 'Puck Flastic.'
What Makes This Trend Stand Out
- Sustainable Streetwear
- Opportunity for streetwear brands to collaborate with sustainable advocates and introduce new eco-friendly product lines.
- Charitable Fashion
- Increased demand for fashion brands to donate proceeds to charitable causes for sustainability and social responsibility purposes.
- Anti-plastic Movement
- Growing trend to reduce plastic consumption in the fashion industry and find innovative solutions to create environmentally-friendly products.
Sectors Adopting This
- Fashion
- Opportunity for fashion brands to collaborate with sustainable advocates to create eco-friendly clothing lines and reduce plastic consumption.
- Streetwear
- Streetwear brands can collaborate with sustainability advocates and donate a portion of their proceeds to charities that promote environmentalism.
- Charity
- Increased demand for charitable organizations to partner with fashion brands to promote sustainable and eco-friendly initiatives.
