The E-Lectra Bike Has Disc Breaks and a Looped Frame for Modernity
M — May 13, 2016 — Art & Design
References: behance.net & yankodesign
The E-Lectra is a suspension bike engineered by Tautvydas Bertasius to provide consumers with a much more efficient cycle design that embraces modernity. The bicycle opts for a chain-free frame that functions instead using discs and a singular looped frame. The simplicity in the design leads for less malfunctioning and a much more contemporary riding experience.
While many standard bike designs opt for chains that connect the wheels to the frame, the E-Lectra instead utilizes an integrated suspension system located inside the looped structure that connects the front wheel to the back with one piece. The bike also includes a magnetic holder between the handlebars for storing a smartphone during trips. The placement also allows the device to be used during the ride.
While many standard bike designs opt for chains that connect the wheels to the frame, the E-Lectra instead utilizes an integrated suspension system located inside the looped structure that connects the front wheel to the back with one piece. The bike also includes a magnetic holder between the handlebars for storing a smartphone during trips. The placement also allows the device to be used during the ride.
Trend Themes
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Chain-free Bikes — Opportunity for disruptive innovation by developing new bike designs with chain-free frame for more contemporary cycling experience.
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Integrated Suspension Systems — Opportunity for disruptive innovation by developing new bike designs with integrated suspension systems for better performance and less malfunctioning.
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Smartphone Integration — Opportunity for disruptive innovation by developing new bike designs with smartphone holders for convenience and functionality during trips.
Industry Implications
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Bicycle Manufacturing — Companies can explore the possibility of integrating chain-free and integrated suspension technology in their bike designs to capture the market’s attention for more contemporary cycling experience.
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Mobile Technology — Companies can explore the possibility of bike manufacturers integrating smartphone holders in their bike designs for convenience and functionality during trips.
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Sporting Goods Retail — Retailers can consider offering chain-free and integrated suspension bikes and bike accessories to attract customers who value modernity and performance in their biking experience.
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