Designer Susan Cohn Rockefeller and ocean conservation group Oceana have come together to create jewelry line RockNRola. The stunning pearl necklaces from their line have an unconventional added feature, a dog tag. The dog tag charms have encouraging messages to convey your love for our planet like 'Nature Rocks' and 'Love Your Mother.' The necklaces are made with fresh water pearls and cruelty-free stones.
Implications - Due to increased media coverage regarding environmental issues, consumers are eager to promote products that benefit their planet. They are also eager for goods that will make their values known to others; companies can manufacture eco-friendly products with bold statements or images to cater to this eco-conscious consumer demographic.
The Susan Cohn Rockefeller and Oceana Collaborative Jewelry Line
Luisa Amanda Gomes — February 2, 2010 — Eco
References: oceana.democracyinaction.org & treehugger