Artistically Decorated London Apartments

Surman Weston Updates This Space with Custom Details

Surman Weston was tasked with updating a 54-square-meter apartment in the Highgate neighborhood in London. The designer completely overhauled the interior, introducing many striking and custom decor elements. A definite highlight of the space is a "timber-framed porthole window that has been punctuated in a wall in the sitting room." This element allows for added fluidity and connection amid the rooms in the apartment.

Surman Weston embraced the art deco movement when working on this project, showcasing a lot of curved shapes. Another element of wonder in the chic London apartment is the custom-made fireplace which was constructed with concrete and flecks of terracotta. The mixture of these two unlikely materials makes for an interesting juxtaposition.

Image Credit: Surman Weston

Art Deco Revival
The use of art deco-inspired design elements in interior spaces presents opportunities for designers and manufacturers to create unique and visually striking decor.
Custom-made Features
The demand for custom-made features, such as timber-framed porthole windows and concrete and terracotta fireplaces, provides opportunities for skilled craftsmen and artisans to offer personalized and one-of-a-kind design solutions.
Fluid Space Design
The incorporation of fluid design elements, like the timber-framed porthole window, creates opportunities for architects and interior designers to rethink traditional room divisions and enhance the flow and connection between living spaces.

Who This Affects Most

Interior Design
The trend of art deco revival and demand for custom-made features in interior spaces opens up innovative opportunities for interior design firms and custom furniture manufacturers.
Construction
The need for skilled craftsmen and artisans to create custom-made features, such as concrete and terracotta fireplaces, presents disruptive innovation opportunities for the construction industry.
Architecture
The focus on fluid space design and reimagining room divisions calls for architects to explore innovative solutions that enhance spatial flow and promote connectivity in living spaces.
SCORE
5.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 87%
Activity 58%
Freshness 9%

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