Imagine the Jaws theme song creeping into your brain as you rest your eyes upon the latest advertisement by Surfers Against Sewage. Pictured is a red garbage bag morphed into the jaws of death, creating a relation between the deadly idea of the great white shark and a seemingly innocent rubbish bag.
As stated in this advertisement, "This year the ocean's biggest killer will be the rubbish you leave behind. Help us protect our precious coastlines, marine animals and seabirds and join a SAS beach clean near you."
With this being said, the idea of fear surrounded by sharks and other mysterious sea creatures should be eliminated. This is because the biggest fear of them all is the pollution we are putting into our seas and oceans.
What Makes This Trend Stand Out
- Ocean Pollution Awareness
- Creating fear-based advertising campaigns to raise awareness about ocean pollution and its impact on marine life.
- Surfer Advocacy
- Using advertising and marketing strategies to engage surfers in environmental conservation efforts.
- Creative Messaging
- Using unconventional advertising tactics, such as relating rubbish to sharks, to grab attention and promote recycling.
Sectors Adopting This
- Environmental Advocacy
- Opportunity for environmental organizations to leverage fear-based messaging to engage audiences in conservation efforts.
- Advertising and Marketing
- Opportunity for agencies to develop creative campaigns that resonate with specific target audiences, like surfers, to promote environmental initiatives.
- Waste Management
- Opportunity for waste management companies to create innovative recycling programs and initiatives that resonate with consumers' eco-consciousness.
