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Handmade Anti-Reflective Sunglasses

The Supreme Sunglasses SS18 Collection Drops Five Styles

— May 16, 2018 — Fashion
The supreme sunglasses collection has dropped as part of the Japanese streetwear giant’s Spring/Summer 2018 line. The latest collection prepares consumers for the sunny days with five eyewear styles in total. The looks include 'The Plaza,' 'The Royale,' 'The Exit,' 'The Astro' and 'The Booker.' Every single pair of frames are handcrafted in Italy and the lenses are created with anti-reflective coating. The Royale frames are large with gold star embellishments all-over and the signature Supreme branding on the side. The Booker frames are much more conservative with minimal detail and made in four colorway options.

The Plaza pays homage to high-fashion looks with its silhouette and it sports a golden Supreme branding detail on the sides. The Astro is a slim frame in vibrant colorways. Lastly, the Exit is an oval shaped frame with an all-metal construction in either gold, silver or black. The entire Supreme Sunglasses SS18 collection will hit stores in NY, Brooklyn, LA, London, Paris and online beginning May 17. Japan will receive the release on May 19.
Trend Themes
1. Handmade Sunglasses - Opportunity for disruptive innovation in the eyewear industry by offering high-quality handmade sunglasses with anti-reflective coating.
2. Anti-reflective Coating - Disruptive innovation potential in the coating industry by developing new and improved anti-reflective coating technologies for eyewear.
3. Streetwear Eyewear - Opportunity for disruptive innovation in the fashion industry by creating streetwear-inspired eyewear collections with unique designs and branding.
Industry Implications
1. Eyewear Industry - Opportunity for disruptive innovation in the eyewear industry by introducing handmade sunglasses with anti-reflective coating and unique designs.
2. Coating Industry - Disruptive innovation potential in the coating industry by developing new and improved anti-reflective coating technologies for various applications, including eyewear.
3. Fashion Industry - Opportunity for disruptive innovation in the fashion industry by integrating streetwear culture into eyewear collections and creating unique designs.
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