Popular Italian shoe brand Superga broke Guiness World records with their giant Superga shoes installation for its Hong Kong retail opening. Created by Japanese SAC design students, Superga challenged itself to create the world's largest sneaker that was both grande in stature but also a symbolic mark.
Made with 25 canvases, 328 wheels of thread, 23 meters of shoelace, tons of wood and rubber, the gigantic Superga shoe is 8-feet by 11-feet and 20-feet long. The design inspiration came from Superga's classic 2750 but was customized with gray and red graffiti designs as an homage to Hong Kong's vibrant street art. A definite attention-grabbing piece, this shoe installation is as detailed as it is striking and the biggest of its kind. One lace loop is the size of a human's head! How cool is that?
What Makes This Trend Stand Out
- Gigantic Installations
- Opportunity to create oversized installations that break records and capture attention.
- Symbolic Mark
- Potential for brands to use symbolic installations to make a lasting impression and create brand recognition.
- Customized Design
- Demand for customized designs that incorporate local elements and cultural references.
Sectors Adopting This
- Fashion
- Fashion brands can explore creating oversized installations to promote new product launches and generate buzz.
- Advertising
- Advertising agencies can leverage symbolic installations to create memorable and impactful brand campaigns.
- Art
- Artists can collaborate with brands to create customized installations that blend art with marketing.
