This infographic takes a closer look at the Super Bowl by the numbers ahead of this Sunday's monster event in New Orleans.
As the world's most watched sporting event, the Super Bowl creates a lot of ripples in the economy. This is especially true when it comes to food: over $55 million is spent on eats for Super Bowl Sunday. It also marks the second highest food consumption day for Americans after Thanksgiving. Food goes hand-in-hand with football and popular game day meals include chilli and hot dogs.
Beer is also a mainstay for Super Bowl Sunday with over 50 million cans of beer being consumed every year on that day.
It's easy to understand why such a big game produces such widespread and significant impacts across the world, but this infographic gets a grip on just how big those ripples are.
What Makes This Trend Stand Out
- Increased Consumption
- The Super Bowl's economic impact highlights an opportunity for industries to innovate in meeting the increased demand for food and beverages during major sporting events.
- Event-driven Marketing
- As the Super Bowl generates significant economic ripples, businesses can capitalize on event-driven marketing strategies to boost sales and brand awareness during major sporting events.
- Impact on Food Industry
- The Super Bowl's massive food consumption opens up opportunities for the food industry to create innovative and convenient game day meals and snacks.
Sectors Adopting This
- Food and Beverage
- The food and beverage industry can tap into the increased food consumption trend during major sporting events like the Super Bowl by offering new and exciting game day menu options.
- Advertising and Marketing
- The advertising and marketing industry can leverage event-driven marketing to create impactful and memorable campaigns specifically tailored for major sporting events like the Super Bowl.
- Convenience and Snack Foods
- The convenience and snack foods industry can focus on developing easy-to-prepare and grab-and-go game day snacks to cater to the high demand during events like the Super Bowl.
