This infographic takes a closer look at the Super Bowl by the numbers ahead of this Sunday's monster event in New Orleans.
As the world's most watched sporting event, the Super Bowl creates a lot of ripples in the economy. This is especially true when it comes to food: over $55 million is spent on eats for Super Bowl Sunday. It also marks the second highest food consumption day for Americans after Thanksgiving. Food goes hand-in-hand with football and popular game day meals include chilli and hot dogs.
Beer is also a mainstay for Super Bowl Sunday with over 50 million cans of beer being consumed every year on that day.
It's easy to understand why such a big game produces such widespread and significant impacts across the world, but this infographic gets a grip on just how big those ripples are.